Nestl officials seemingly believed that most allergic infants would benefit from Good Start, which was designed to prevent or reduce colic. A Nestl vice president defended Good Start when it caused some severely milk-allergic infants to experience serious side effects, including convulsive vomiting, saying, I dont understand why our product should work in 100 percent of cases. If we wanted to say it was foolproof, we would have called it allergy-free. This is an example of

a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.

a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels.

a societal moral philosophy based on the Golden Rule ethic found in the Bill of Rights of the U.S. Constitution.

a formal statement of ethical principles and rules of conduct.

a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

A Coca-Cola employee offered a senior executive at Pepsi-Cola the marketing plan and sample for a new Coke product at a modest price. This is an example of

environmental scanning.

economic espionage.

trade exchange.

bribery.

moral idealism.

The _______________ means that marketers have an obligation to give consumers complete and accurate information about products and services.

concept of caveat emptor

right to be informed

right to choose

right to be heard

right to safety

____________ appears to be influenced by (1) a belief that a consumer can get away with the act and it is worth doing and (2) the rationalization that the act is justified or driven by forces outside the individual.

Sustainable development

Unethical consumer behavior

Stakeholder inactivity

The marketing concept

Environmental marketing

Which groups does a firm exhibiting stakeholder responsibility primarily serve?

the general public, public interest groups, and environmental groups

owners and stockholders

the general public, owners, and stockholders

consumers, employees, and suppliers

federal, state, and local governments

Whereas _____ deal with personal moral principles and values, _____ are societys values and standards that are enforceable in the courts.

relationships; mores

ethics; laws

laws; ethics

ethics; judgments

principles; outcomes

At 3M, product development opportunities emanate both from consumer research and the companys Pollution Prevention Pays (3P) program. This program solicits employee suggestions on how to reduce pollution and recycle materials. This is an example of

a social audit.

green marketing.

the marketing concept.

sustainability.

social entrepreneurship.

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of

an action plan.

a tactical plan.

a research plan.

a social audit.

a financial audit.

Business culture affects ethical conduct both in the competitive behavior among sellers and in the

exchange relationship between sellers and buyers.

competitive behavior between unrelated industries.

price, service, and product responsibility to the ultimate consumer.

accountability of buyers and sellers to federal and state legislation.

perception of ethical behavior as viewed by society as a whole.

Cause marketing occurs when

a firm uses noncompete clauses in its contracts.

an organization focuses on the obligations it has to those who can affect achievement of its objectives.

the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

a marketing metric measures how well a firm performs on its sustainability efforts.

a firm develops a quality management and assurance system.

Which president of the United States outlined the Consumer Bill of Rights?

President John F. Kennedy

President Gerald Ford

President Bill Clinton

President George H. W. Bush

President Barack Obama

The American Marketing Association Statement of Ethics identifies six key ethical values. These include honesty, responsibility, _________, respect, openness, and citizenship.

diversity

integrity

fairness

perseverance

charity

The practice of __________ occurs when an organization conducts business in a way that protects the natural environment while making economic progress.

sustainable development

cause marketing

stakeholder responsibility

the marketing concept

environmental marketing

__________ often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.

Mission statements

State and local laws

Codes of ethics

Legal handbooks

Self-regulations

What is the last step in a social audit?

Evaluate current social responsibility programs.

Determine the amount of money that can be allocated for societal marketing programs.

Identify social responsibility causes consistent with the companys mission.

Recognize a firms social expectations and the rationale for engaging in social responsibility endeavors.

Determine the types of resources needed to achieve social responsibility objectives.

A recent poll of senior executives engaged in global marketing revealed that __________was among the countries least likely to engage in bribery to win or retain business.

Russia

The Netherlands

Iran

Singapore

New Zealand

What aspect of societal responsibility encourages organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth?

social responsibility

the triple-bottom-line

the marketing concept

sustainability

social entrepreneurship

What is moral idealism?

a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior

a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels

a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the Bill of Rights of the U.S. Constitution

a formal statement of ethical principles and rules of conduct

a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome

A study of business executives reported that 63 percent had witnessed ethically troubling behavior. About 21 percent of those who reported unethical behavior were penalized. This can be the unfortunate outcome when one becomes a

capitalist.

scab.

corporate spy.

whistle-blower.

stakeholder.

What does a code of ethics refer to?

the set of values, ideas, and attitudes that is learned and shared among the members of an organization

the state and local laws regarding ethical business behavior

a formal statement of ethical principles and rules of conduct

the dress codes, teamwork rules, and permissible sayings of its employees

the fundamental, passionate, and enduring principles that guide an organizations conduct over time