1. Nestle (Ghana) is experiencing a sales decline in their leading brands. The company does not understand what the problem(s) might be. Nestle (Ghana) has contacted you for a marketing research intervention. Fully discuss the various alternatives available to you in diagnosing and defining the problem(s) the company is facing, clearly indicating how you will use these techniques to define the problem(s). (30 Marks).
2. Identify a marketing research need for a firm of your choice. Put together a research brief to communicate this need to a research consultant your firm has chosen.

(10 Marks).

1. Do you think government hospitals in Ghana should conduct marketing research? Support your answer with relevant examples. (10 Marks)