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Nestle's decision to produce multiple versions of the Kit Kat for the Japanese market Multiple Choice allows Nestle to keep the plain red Kit Kat

Nestle's decision to produce multiple versions of the Kit Kat for the Japanese market Multiple Choice allows Nestle to keep the plain red Kit Kat bar more exclusive. indicates that Japanese consumers don't like plain chocolate. suggests the company is capitalizing on differences between markets. implies that the Kit Kat is a truly globalized product. enables Japanese buyers to become global consumers

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