Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Net cash flows for a marketing campaign - Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past

Net cash flows for a marketing campaign - Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 5% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $155,000 over the next 5 years. Sales revenue, as shown in the income statement for 2018:

Marcus Tube Income Statement for The Year Ended December 31, 2018

Sales Revenue $20,400,000
Less: Cost of good sold (79%) 16,116,000
Gross profits 4,284,000
Less: Operating expenses
General and administration expense (8%) $ 1,632,000
Depreciation expense 480,000
Total operating expense $ 2,112,000
Earnings before interest and taxes 2,172,000
Less taxes (40%) 868,800
Net operating profit after taxes $ 1,303,200

totaled $20,400,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2019 through 2023. Wit the marketing campaign, sales are expected to rise to the levels shown in the table:

Marcus Tube Sales Forecast

Year Sales Revenue
2019 $20,900,000
2020 $21,400,000
2021 $21,900,000
2022 $22,900,000
2023 $23,900,000

for each of the next 5 years; costs of goods sold is expected to remain at 79% of sales, general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 8% of sales, and annual depreciation expense is expected to remain at $480,000. Assuming a 40% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign.

The annual operating cash flow without the market campaign will be ?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Introduction To Data Analytics For Accounting

Authors: Vernon Richardson, Katie Terrell, Ryan Teeter

1st Edition

126406828X, 978-1264068289

More Books

Students also viewed these Accounting questions