Net cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 5% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $157,000 over the next 5 years. Sales revenue, as shown in the income statement for 2018 E, totaled $20,200,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2019 through 2023. With the marketing campaign, sales are expected to rise to the levels shown in the table E for each of the next 5 years; cost of goods sold is expected to remain at 74% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 12% of sales; and annual depreciation expense is expected to remain at $480,000. Assuming a 40% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign. The annual operating cash flow without the marketing campaign will be $. (Round to the nearest dollar.) Data Table Data Table (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) Marcus Tube Income Statement for the Year Ended December 31, 2018 Marcus Tube Sales Forecast Sales revenue $20,700,000 21,200,000 21,700,000 22,700,000 23,700,000 $20,200,000 14,948,000 $5,252,000 Sales revenue Less: Cost of goods sold (74%) Gross profits Less: Operating expenses General and administrative expense (12%) Depreciation expense Total operating expense Earnings before interest and taxes Less: Taxes (40%) Net operating profit after taxes Year 2019 2020 2021 $2,424,000 480,000 $2,904,000 $2,348,000 939,200 $1,408,800 2022 2023 Print Done Print Done Enter your answer in the answer box and then click Check Answer. 5 parts remaining Check Answer Clear All Net cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 5% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $157,000 over the next 5 years. Sales revenue, as shown in the income statement for 2018 E, totaled $20,200,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2019 through 2023. With the marketing campaign, sales are expected to rise to the levels shown in the table E for each of the next 5 years; cost of goods sold is expected to remain at 74% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 12% of sales; and annual depreciation expense is expected to remain at $480,000. Assuming a 40% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign. The annual operating cash flow without the marketing campaign will be $. (Round to the nearest dollar.) Data Table Data Table (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) Marcus Tube Income Statement for the Year Ended December 31, 2018 Marcus Tube Sales Forecast Sales revenue $20,700,000 21,200,000 21,700,000 22,700,000 23,700,000 $20,200,000 14,948,000 $5,252,000 Sales revenue Less: Cost of goods sold (74%) Gross profits Less: Operating expenses General and administrative expense (12%) Depreciation expense Total operating expense Earnings before interest and taxes Less: Taxes (40%) Net operating profit after taxes Year 2019 2020 2021 $2,424,000 480,000 $2,904,000 $2,348,000 939,200 $1,408,800 2022 2023 Print Done Print Done Enter your answer in the answer box and then click Check Answer. 5 parts remaining Check Answer Clear All