Net Present Value Analysis; Simple Rate of Return [L011-2, L0114] Consider the following situation, you are a division manager for Poole Inc. Your annual pay raises are based on your division's return on investment (ROI), which has averaged 20% each of the last three years. You have been presented with a possible capital budgeting project that would require a $3,600,000 investment in equipment with a useful life of five years and no salvage value. Poole Inc has a discount rate of 16% The project would provide net operating income each year for five years as follows $ 3,500,000 1,640,000 1,860,000 Sales Variable expenses Contribution margin Fixed expenses 9 Advertising, salaries, and other fixed out of-pocket costs Depreciation 710,000 720,000 Total fixed expenses Net operating income 1,430,000 12 430,000 13 15 16 17 Required: 1 What is the project's NPV? 20 22 What is the project's simple rate of return? 23 25 26 27 3 Taking into consideration the project's NPV, would the company want you to pursue this investment opportunity? Why? 28 29 4 Taking into consideration your average ROl and the project's simple rate of return, would you want pursue this investment 30 opportunity? Why