Net revenue share of lululemon athletica worldwide from 2012 to 2020, by channel 125% 100% 6% 6.2% 7.1% 6.9% 8% 8.9% 9.2% 8.6% 10.4% 14.4% 16.5% 17.9% 19.5% 19.3% 21.8% 26.1% 28.6% 75% 51.9% Net revenue share 50% 79.6% 77.3% 75% 73.6% 72.7% 69.3% 64.7% 62.9% 25% 37.7% 0% 2012 2013 2014 2015 2016 2017 2018 2019 2020 . Corporate-owned stores . Direct to consumer Other Source Additional Information: lululemon athletica Worldwide; 2012 to 2020 @ Statista 2021