Net Zero Climate Commitments: Realistic goals or branding exercise"

Please use the following guiding questions for framing the scope of your analysis:

• How serious and achievable are these Net Zero claims?
• Behind these claims, how much effort is focused on customer appeal versus a core business strategy?
• How realistic are these claims and was there a plan by the company to back them up?
• With so many claims, how do stakeholders distinguish the true Net Zero commitments from those that are simply making the claim for the sake of the company brand?