Netflix, Inc. is an Internet subscription service that was founded in 1997. Netflix initial

business model included DVD sales and rentals, which is now one of its sub brands on the

decline stage of the product life cycle and eventually slowly being phased out of the business

plan. Netflix provides its users with a subscription service to stream movies and television

episodes over the Internet. The company operates its business through domestic and

international streaming in over 190 countries, and Domestic DVD's and Blu-ray. Netflix

personality is formerly branded as a watch now service, they have expended into developing

and creating original content ranging from movies to television series also known as "Netflix

Originals". Along with its own production distribution Netflix also has content from various

studios and other content providers through fixed-fee licenses, revenue sharing agreements

and direct purchases.

Marketing environment is essential to marketers since it assists them to identify with the

needs of their customers, especially regarding how consumers make decisions when

purchasing products. Specify and explicate the macro factors, micro factors and internal

factors affecting marketing program of Netflix.