Netflix Inc. netted 125,000 new Canadian customers in the final quarter of 2019, as the company responded to new competition from Apple TV Plus, Disney Plus and existing rivals such as Amazon and AT&T's HBO. Netflix is an Online based subscription Service organization, which provides consumers across various countries with the capability to stream videos, movies and television episodes over the internet for a subscription fee. Netflix was founded by Marc Randolph and Wilmot Reed Hastings Jr. back in 1997 with head office in Los Gatos, California. The 2019 Communications Monitoring Report outlines that subscription-based video-on- demand services which include Netflix, Crave and Quebec-based Club Illico generated $2.5 billion Canadian in revenue for 2018. Netflix was by far the largest chunk of those revenues, representing 65 per cent, while Amazon Prime Video came in a distant second with an eight- per cent share of total revenues. Total revenue rose to $5.25 billion from about $4 billion. Analysts on average had expected $5.52 billion. In the next earnings report, Netflix will begin disclosing revenue and membership by regions which include Asia Pacific, Europe, Middle East/Africa, Latin America and the United States. By the end of fourth quarter Netflix had roughly 167 million customers worldwide. Netflix is counting on the unique lineup of award-winning TV shows and movies that it has accumulated since expanding into original programming six years ago to help it retain its competitive edge and attract more subscribers. It has taken advantage of its head start in video streaming to track the viewing interests of millions of households around the world, giving it valuable insights into the kind of programming that is most likely to appeal to a wide group of its audience. Canada has been a huge source of growth for Netflix last year. The global streaming company attracted 125,000 paid sign-ups in Canada during the fourth quarter that ended December 31, 2019. This was helped by popular TV series The Witcher and acclaimed films Marriage Story and The Irishman. Yet, while the results were an improvement over the 96,000 Canadian subscribers who joined in the third quarter, the company's subscriber growth was down from the 218,000 new members who joined during the last three months a year prior. Part of that slowdown is being attributed to the arrival of both Apple and Disney which launched their hyped streaming services within days of each other. Apple Inc streaming TV service will kick off November 1 and cost $5.99 a month in Canada, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software. Apple TV+ will be available in 100 countries and buyers of an iPhone, iPad or Mac will get a free year of streaming television service.