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Netflix is an Internet television network that currently boasts the world's largest paying membership ( Source: 2 0 1 5 Netflix investor relations overview, Netflix

Netflix is an Internet television network that currently boasts the world's largest paying membership (Source: 2015 Netflix investor relations overview, Netflix website). The company was founded in 1997, and its early years were focused on DVD-subscription services. Today, however, Netflix has reallocated its resources in significant ways. For example, according to Netflix's "long-term view" statement to investors, the company plans to spend over $6 billion in content development for its members in 2017. Netflix has already won major awards for its original series such as House of Cards and Orange is the New Black. As this information illustrates, companies such as Netflix must _____ to remain relevant and competitive in the ever-changing environment of technology advancements, social trends, and legal regulations.

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