1. Netflix streams videos on TVs, personal computers, and smartphones using cloud services from Amazon Web Services (AWS). Its model is a direct challenge to traditional content distributors, which are limited by physical distribution and network broadcasting. In contrast, Netflix capitalizes on low cost and virtually unlimited cloud capacity to deliver content on demand almost anywhere. In 2011, Netflix’s subscriber base surpassed that of Comcast, the largest cable provider in terms of subscribers, to become one of the largest video content distributors in the nation. Research Netflix to learn more about its position in the industry in the on-demand economy and explain how it is currently using cloud technologies to create business value. Research another company in the media and entertainment space—for example, Roku or Hulu. Compare the cloud strategies of the competitor to Netflix.