Netflix used to be a pure video streaming service. Later on, Netflix began to make its own original shows. Which diversification strategy did Netflix pursue by launching its own show production?

a) Related Constrained Diversification / Vertical Integration

b) Unrelated Diversification

c) Related Linked Diversification

d) Both Operational and Corporate Relatedness

What type of diversification is likely to be unsuccessful due to a lack of competencies and strategic fit?

a) An electronic retail chain aspiring to become the market leader, acquires a regional competitor to secure a market entry into new regions.

b) A leading Russian snack company expands into three CIS markets through acquision of local distributors to ensure an easier access into these markets.

c) A railroad freight transportation company acquires a container manufacturer to ensure a steady supply of containers in anticipation of shortage of containers.