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Nettie's Nuggets Meet Annette Nettie Martinez. She is a small business woman who just opened her first store, Nettie's Bakery & Candy Shoppe. She
Nettie's Nuggets Meet Annette "Nettie" Martinez. She is a small business woman who just opened her first store, Nettie's Bakery & Candy Shoppe. She used her life savings and a loan from her Uncle Roy to open the store she has been dreaming about for the last 3 years! She has been baking and making candy since High School. She first made cakes and candies for her large extended family out of her mother's kitchen. She expanded into private party catering with wedding cakes, special seasonal cookies and pastries and candy. She had to rent a commercial kitchen to supply an ever growing list of customers. Word gets around the neighborhood when you make great cakes, cookies and candy! Recently a family member told her she should sell her "Nettie's Nugget" candy in Mexico. This family member took the candies to a birthday party and they were a big hit. Everyone wanted to know how they could get them and whether Nettie could send them more. The candies are a rich blend of cacao, habanero pepper and crushed candied almonds in the shape of a small ball or sphere. Sugar and spice and everything nice is the way she describes it. Nettie is giving serious consideration to selling some of the nuggets in Mexico. But, she is looking for some advice from you about how she should proceed. What should she consider in proceeding with this opportunity? Should she even pursue this chance? Using the information you have been reading and studying in this course, please give her advice about the following challenges: 1. Financing 2. Marketing 3. Operations 4. Culture 5. Language 6. Government Rules and Regulations 7. Women and Minority Business Issues Remember, this is a big move for her. She cannot afford to make even a small mistake.
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