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new answer please One set of factors we examine when evaluating competitive advantage is the financial performance of the firm. Too often, the focus
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One set of factors we examine when evaluating competitive advantage is the financial performance of the firm. Too often, the focus is on stock price. That doesnt tell much of a story about the performance of the firm. Instead, we need to examine Accounting Profitability. What are the ratios that need to be examined? What story do they tell us?
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