New product developers are meticulous in selecting the right marketing mix to match the interests of their target audience. Selecting the most appropriate forms of promotion is a key success factor for any marketing plan. In the box below, match the target market segment with the most appropriate promotions medium by dragging choices to the correct box.

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is one of the demographic factors marketers consider when defining a target market.

Many companies utilize predefined market segmentation systems, such as

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If you can find a group of people who share a set of characteristics, you could define them as a

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$.$the options are PRIZM, income, market segment