new product development case study $-$ ski toursNew Product Development Case Study$-$ Ski Tours

Your good friend and avid skier, Brian $($who knows you are taking marketing at SAIT$),$ has

approached you for help to develop his ski tour business. Brian wants to target college students

and young working professionals and plans to offer trips from Calgary to Big Mountain Ski

Resort, in Whitefish, Montana. Following what you learned in the new product development

process $($Chapter $10),$ Brian needs you to answer some questions if the business will be

feasible. Your goal is provide Brian with how much he should price each trip, costs per trip and

give an indication of the is a sufficient market in Calgary for the tours.

Your new product $($in this case, new service$)$ feasibility report will include:

Business Analysis

An overview of the key target markets and size within Calgary. $($Typical buyer profiles

and number of potential buyers$)$

Total cost of trip based upon using a $48-$passenger bus, with accommodation $($based

upon double occupancy$)$ and $2-$day lift ticket. $($This should be presented in an XL

spreadsheet.$)$

$,$ Develop a projected price for a trip package and show gross profit based upon your cost

analysis.