New product development in Ch 11 of the text describes the process of going from idea to market. The process involves steps: the first takes little time or money, and each subsequent one ever increasing amounts of time and money. Pick a WSJ case below and describe the steps in this case and plot the time and money for each step.Earlier and late steps may need to be inferred and intervening steps are described in some detail.Discuss the new product dilemma that has forces pointing to quitting and those pushing toward finishing.

Big Tobacco Joins Race for Coronavirus Vaccine

https://www.wsj.com/articles/big-tobacco-joins-race-for-coronavirus-vaccine-11586012401