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New Product Forecasting OfficeMax is launching a new and improved Tacky Note. Market research on trial volume has concluded the following: O Awareness level
New Product Forecasting OfficeMax is launching a new and improved Tacky Note. Market research on trial volume has concluded the following: O Awareness level of 80% with the target market of 20 million customers 60% of aware customers with access will try the product in the next year OfficeMax has achieved a distribution of 80% ACV Those who try the product will purchase a package of 6 units. Market research on repeat volume has also concluded: O O 30% of customers who try the product will repeat purchase. On average these repeat purchasers will buy 3 packages (6 units per package) of the new Tacky Notes per year. Based on the above information, calculate the following:
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