New product Management Canvas

Instruction: Develop your new product management canvas and

Each team is assign to do brainstorming and filling keywords/phrases/short sentences in Product Management Canvas

Please help me the idea to develop new product

Product Name: Canvas by: On: The Product Management Canvas Iteration #: Idea Market Business Value Features Metrics Problem / Opportunity Market Size Product . Organization Fit sitions / USP Success Criteria What Unique Need / Domart Need / Aspiration That Needs To Be Addressed? Market Opportunity How much of this market size can be addressed? Product - Market Fit Key Partners Other Key Features Viability Criteria Competitors Revenue Model(s) Idea Customer Segment The idea that will address the above. B28 Startup, SME, Business Houses, MNC Chicken protein shake B2C "Chic-Shake" Failure Criteria BPL LMC, MC. UMC, HNI Early Adopters Evangelism Visual Identity Go To Market Key Resources Risks Elevator Pitch D Name Shortcomings Content Strategy o Time of Launch D Logo, Icons aTerminology Brand Playbook Launch Strategy, Collaterals OSEO Strategy Presentation & Docs Template a Sales, Delivery Channels Brand Assets (Domains, etc.) Product Docs Templates [ Positioning, Promotion Strategy 3* Party Platforms Assumptions Social Media Presence Social Network Assets Decision Makers, Influencers Analytics Tools, SDK What Social Networks Are In Focus? Recommenders Display Ads Assets Sales Collateral Support Channels a Marketing Collateral [ User Support Docs Disruption Readiness a Training Collaterals a Change Management The Product Management Canvas, is a strategic management and entrepreneurial articulation tool. It allows you to describe a product having the highest return on investment versus risk. Design your product/service innovation with brand name at the center. Then, Put your creative keywords in each building blocks (keep it short and sharp)1. Idea 2. Market Describe the original problem or opportunity State the market size (the market volume of that the product addresses. It can be a bodybuilders or gym lovers), key partners unique need, a dormant need (we are (e.g. farmers, convenience stores etc.) and creating the market) or aspiration (of the competitors (e.g. other kinds of ready-to- user/customer) that needs to be addressed. drink protein shake). Keywords: Voice of Customers, Pain points e.g. Chicken breast shake, spoiled easily, smelly, difficult to prepare---- I need ready-to- drink chicken breast. 3. Customer Segment 4. Business Value Identify two issues of; Identify if the product is B2B or B2C is 1. Revenue models e.g. sales from online sometimes obvious. But going one level and offline shops, subscription model to deeper is important. (does my B2B target target frequent buyers etc. Startup, SME, Business Houses, MNC, etc. or 2. Cost analysis- list fixed cost and variable does my B2C target BPL, LMC, MC, UMC, costs e.g. chicken breast, bottle, HNI, etc.) is important. transportation Does my B2B target Startup, SME, Business Houses, MNC, etc. or does my B2C target BPL (Below Poverty Line), LMC (Lower Middle Class), MC (Middle Class), UMC (Upper Middle Class), HNI (High Networth Individuals), etc.)? Also important is to identify Early Adopters, Influencers, Recommenders and Innovators who try something new.5. Features It is important to state the value propositions / USP (Unique Selling Points) and communicate it uniformly. Not every differentiation is a USP, nor should it be. Along with USP, the other key features that set us apart, make usage simple or make us better than competition should also be noted. e.g. fresh, smells good, easy-to-drink, variety of flavors, high protein 6. Metrics Identify success criteria and failure metric. Success criteria: achieve an MAU (monthly active users) of 1M for chat app, achieve 3000 frequent buyers within a month Failure metric: the number of messages exchanged is not growing at the same rate as user adoption, not reaching a breakeven point within a year 7. Evangelism 8. Visual Identity How to create word-of-mouth for your product innovation Name your brand, design your logos, and draft your slogans and product . . . presentations e.g. lnfluencers, use of somal media, Videos demonstrating the benefits of products, creating campaign to create 'call-to-action' 9. Go to Market 10. Key resources Identify - Time to launch (e.g. January 2021) State key strategic resources that rare and hard to imitate e.g. advanced - Launch strategy (e.g. product sample at BTS stations) packaging technology that keeps chicken Delivery channels (e.g. 7-eleven, Grab breast shake fresh all day long. etc.) - Positioning (e.g. premium chicken breast shake) 11. Risks - Promotion strategy (e.g. demonstrating manufacturing process on Youtube, using Identify risks that affect your business advertorial to describe the benefits, e.g. bird flu in poultry, new competitors sampling, special price for members)