New$-$product strategy development is

Multiple Choice

the stage of the new$-$product development process that defines the role for a new product in terms of the firm's overall objectives.

the stage of the new$-$product development process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.

the process of presenting cross$-$functional teams with a written new$-$product concept statement and asking them to respond to it in writing.

a formalized protocol for new$-$product development determined by the director of marketing.