new product that froths your baby's shampoo was just released! While there was no demand for this product prior to the release, the company tries to market it by saying that it will reduce baby hair loss. Michael and Jan see the advertisement and immediately purchase the frother. While they have never heard of a universal societal concern regarding baby hair loss, they certainly don't want their baby to lose their hair!

When a company releases a product that does not meet a real universally and societally shared demand, they are [________________].