New products and services are the lifeblood of all businesses. Investing in their development isn't an optional extra - it is crucial to business growth and profitability. But embarking on the development process is risky. It needs considerable planning and organisation. Based on the quote above, you as the New Product and Service Manager of Manchester Corporation need to develop and launch a new product which is to design a high-tech refrigerator.

Your director requested you to write a REPORT for his Board of Directors (BOD) meeting and wants you to incorporate the following information below.

a. Name of the product.

U HAVE DESIGN IT BASED ON THE GUIDELINE GIVEN

b. Characteristic of the product. U HAVE TO COME UP WITH THE CHARESTERISTIC.

c. Outline the key stages in the lifecycle of the products and services, 4 STAGES OF PLC WHO DEVLOP PLC? WHY? STAGES? INTRODUCTION STRATEGIES YOU HAVE HERE. GROWTH MATURITY DECLINE ALL THESE WE HAVE DISCUSSED ALREADY.. CRITISISM OF PLC PUT DRAW DIAGRAM..

d. How you will evaluate the product portfolio.

e. The new product development and launch strategy.

f. The evaluation and strategies of the product if the it becomes weak

Guidelines The name (be different from others) should,

a. be unique.

b, be short, punchy and memorable.

c, look good written down and sound cool to say.

d, evoke an emotion, feeling or idea. characteristic of the product (should be different from others). The stages in the lifecycle of the product will be introduction, growth maturity and decline.