New products are critical to the success and growth of all companies.Yet companies struggle with creating new products that actually make money see the video argue that companies fail because their approach to innovation is focused too much on planning(the business plan) rather than just "let 100 flowers blossom." After reviewing the video on innovation, outline what you believe are the critical elements to innovation and new product creation. http://www.youtube.com/watch?v=Mtjatz9r-Vc