Question
New Reality Inc. (NR) makes a special-purpose C-36 machine used in the plastics industry. SB has designed the C-36 machine for 2019 to be distinct
New Reality Inc. (NR) makes a special-purpose C-36 machine used in the plastics industry. SB has designed the C-36 machine for 2019 to be distinct from its competitors. It has been generally regarded as a superior machine. NR presents the following data for the years 2019 and 2020.
| 2019 | 2020 |
Units of C36 produced and sold | 200 | 210 |
Selling Price | $40,000 | $42,000 |
Direct Materials (kg) | 300,000 | 310,000 |
Direct Material per kg. | $8.00 | $8.50 |
Manufacturing capacity (units of C36) | 250 | 250 |
Total conversion costs | $2,000,000 | $2,025,000 |
Conversion costs per unit of capacity | $8,000 | $8,100 |
Selling and customer service capacity | 100 | 95 |
Total selling and customer service costs | $1,000,000 | $940,500 |
Selling and customer service capacity cost per customer | $10,000 | $9,900 |
Design Staff | 12 | 12 |
Total Design costs | $1,200,000 | $1,212,000 |
Design cost per employee | $100,000 | $101,000 |
NR produces no defective machines, but it wants to reduce direct materials usage per C-36 machine in 2020. Manufacturing conversion costs in each year depend on production capacity defined in terms of C-36 units that can be produced, not the actual units of C-36 produced. Selling and customer-service costs depend on the number of customers that NR can support, not the actual number of customers New Reality Inc. serves. NR has 75 customers in 2019 and 80 customers in 2020. At the start of each year, management uses its discretion to determine the number of design staff for the year. The design staff and costs have no direct relationship with the quantity of C-36 produced or the number of customers to whom C-36 is sold.
Required:
- Calculate the change in operating income of New Realty Inc. in 2019 and 2020. (10 marks)
- Choose two (2) methods to calculate either the growth component, price-recovery component, or productivity components of changes in operating income between 2019 and 2020. (20 marks)
- Comment on one of the methods you chose in requirement # 2 and what does it indicate. (5 marks)
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