New Zealand what is the population's growth rate and age profile? how is this likely to change? 

• are generational shifts in attitude likely to affect what you're doing? 

• what are your society's levels of health, education, and social mobility? how are these changing, and what impact does this have? 

• what employment patterns, job market trends, and attitudes toward work can you observe? are these different for different age groups? what social attitudes and social taboos could affect your business? have there been recent socio-cultural changes that might affect this? 

• what social attitudes and social taboos could affect your business? have there been recent sociology-cultural changes that might affect this? 

• how do religious beliefs and lifestyle choices affect the population? 

• are any other sociology-cultural factors likely to drive change for your business?