Newcomer UsTube TV (UTV) is a movie and news streaming service. UTV uses a balanced score- card to communicate quarterly financial results to investors. The company obtained the following outcomes in the first and second quarters of this fiscal year: During the quarter Revenue Cost of goods sold Sales & Marketing Costs General & Admin Exp Total marketing revenue Q1 $112,500 75,000 63,000 125,000 5,000,000 Q2 $135,000 93,750 78,750 137,500 4,500,000 At the end of the quarter Cash # of revenue-generating customers # of employees Q1 $3,437,500 4,500 20 Q2 $3,062,500 5,625 30 The following additional information is available: All jobs were filled as of the end of each quarter, and during the second quarter of the year, UTV hired seven new employees. Ten percent of customers from quarter one were lost during the second quarter, however, the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in UTV's second-quarter balanced scorecard: 1 Cash burn rate 2 Cash runway 3 Churn rate 4 Market share 5 Customer acquisition cost 6 Employee turnover rate