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New-product ideas have a process that is not always linear. Many firms use a(n) ________ process that recognizes the value of returning to an earlier
New-product ideas have a process that is not always linear. Many firms use a(n) ________ process that recognizes the value of returning to an earlier stage to make improvements before moving forward. Question content area bottom Part 1 A. camping out B. spiral development C. opportunity space D. idea generation E. stage-gate process
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
5th edition
1259573796, 978-1259573798
