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Nicole is the project manager for a beverage company and is managing a project to develop flavored waters targeted to millennials. The marketing team thinks
Nicole is the project manager for a beverage company and is managing a project to develop flavored waters targeted to millennials. The marketing team thinks the product is ready to present to potential customers at focus groups. The project team has analyzed alternatives for the focus groups and come up with two options: millennials only or mixed-age. How do they decide on the format for the focus groups
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