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Nicole, the marketing manager of Gaiam, is evaluating factors that could affect sales of its line of yoga mats over the next year. She
Nicole, the marketing manager of Gaiam, is evaluating factors that could affect sales of its line of yoga mats over the next year. She can get all of the following from the marketing plan except production goals resource allocation plans marketing strategy marketing objectives
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Corporate Finance A Focused Approach
Authors: Michael C. Ehrhardt, Eugene F. Brigham
6th edition
1305637100, 978-1305637108
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