Nielson Motors has a share price of $25 today. If Nielson Motors is expected to pay a dividend of $0.75 at the end of this year, and its stock price is expected to grow to $26.75 at the end of the year, then Nielson's equity cost of capital is % (Please write percentage as a number with one decimal place, no "%" sign. e.g. write "12.34%" as "12.3")