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Nike and Under Armor compete for the same customers, and sometimes their advertisements make references to one being better than the other. This type of
Nike and Under Armor compete for the same customers, and sometimes their advertisements make references to one being better than the other. This type of conflict can be classified as Intragroup Interp
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
