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NIKE 'BE TRUE CAMPAIGN TARES Test 1.Are the ad's claims truthful? 2.Is the claim an authentic one? 3.Does the ad treat the recipient with respect?

NIKE 'BE TRUE" CAMPAIGN TARES Test

1.Are the ad's claims truthful?

2.Is the claim an authentic one?

3.Does the ad treat the recipient with respect?

4.Is there equality of status or importance between the sender and the receiver?

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