Nike company Marketing mix section 5 Mission and objectives&goals

Section 5: Mission, Objectives \& Goals State the mission or business purpose: what the organization wants to achieve, in marketoniented terms. (Example: Disney's mission could be, "We create happiness by providing the finest in entertainment for people of all ages.) List three (3) objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, "To be the most popular theme park for international visitors.") Convert objectives into specific marketing goals that are easy to measure and evaluate, e.g. SMARI. (Example: The company's goal is to increase market share of intemational theme park visitors by 10% within the next two years.")