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Nike has spent $2.5 million (today) to develop and promote a limited edition Justin Herbert sneaker. This shoe is expected to generate incremental free cash
Nike has spent $2.5 million (today) to develop and promote a limited edition Justin Herbert sneaker. This shoe is expected to generate incremental free cash flows of $10.0 million in 1 year and $8.0 million in 2 years before being retired. Nike's CAPM beta is 0.82, its market capitalization is $200 billion, and it has basically no net debt. Its tax rate is 22%. The risk-free rate is 1.0% and the market risk premium is expected to be 5.0%. What is the NPV of this sneaker investment (in millions)? 10.9 11.0 12.1 13.2 14.3 15.4
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