Nike has the opportunity to expand its product offering through the design, development, and launching of a men's leather loafer.

 

SWOT Analysis - SWOT Analysis for Nike to offer men's leather loafer

Note: While there are some connections between the Brand Company and the new product for the new market - the SWOT should focus mostly on the new product and how it relates to the market. This is not a SWOT for the Brand Company.

Strengths - at least 3 positive internal aspects that add value

Weaknesses - at least 3 negative internal aspects that place you at competitive disadvantage

Opportunities - at least 3 external to business that will lead to your success

Threats - at least 3 external to business issues that will threaten your success (e.g, it is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT)