• Nike, Inc. invested $2.5 billion in a new global marketing campaign. The company provided the following financial data:
  • Investment in Marketing Campaign: $2.5 billion
  • Total Revenue: $37 billion
  • Operating Expenses: $28 billion
  • Net Income: $4.5 billion

• Requirements:
  1. Calculate Nike’s operating profit margin after accounting for the marketing campaign.
  2. Prepare an income statement showing the impact of the marketing campaign on net income.
  3. Analyze the strategic benefits of the global marketing campaign for Nike.
  4. Discuss the classification of marketing expenses in Nike’s financial statements.
  5. Evaluate the impact of the marketing campaign on Nike’s brand equity and market position.