Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. 

1 How does the business functions marketing and operation apply and what's Nike's innovative needs? 

2 How does the marketing functions solve issues and what kind of opportunities does it bring? (mention at least 4 issues and provide examples-

3 Identify the innovation process for Nike along with its advantages. And what issues were faced by Nike upon implementing innovation?

4 Which essential tools were used to develop Nike as an innovative organizational culture?