Nike Internal analysis: What does the inside of the firm look like? What is the company culture? Is there anything unique about the Board of Directors and the Top Management Team? What are the company's resources? (recall the VIRO framework) Capabilities? What are the firm's value chains? Make sure you include financial analysis for the company. a. RBV Analysis: What are the firm's resources and capabilities? Do they provide a sustainable competitive advantage? b. Financial Analysis: Conduct a financial analysis of the firm. Are they performing better or worse than the industry