Nike is considering launching a new line of sustainable footwear. Fixed development costs are estimated at $50 million, and variable production costs per unit are $30. Nike plans to produce 1 million units in the first year, with expected annual revenue of $120 million.

Requirements:

• Calculate the total development and production costs for the sustainable footwear.
• Determine the cost per unit and the contribution margin.
• Analyze the break-even point in units and revenue.
• Discuss the environmental and social impact considerations in the project.
• Evaluate the financial feasibility of the new product line.
• Recommend pricing strategies to maximize profitability while maintaining sustainability goals.