Nike is going to give you a new Digital leather Band, the target audience of this kind of product I will be on the young generation is to draw new technological products and customers who can spend extra money on digital products.The objective behind the Band is to enable the health-conscious people to keep track of their fitness routine and the food diet. The same time it also can according to these data to help you plan more suitable exercise patterns. Also, it will help you monitor your body during exercise. If it is aware of the danger, it will sound an alarm to remind you.Address following

• A brief market overview that identifies the desired target audience (demographic, psychographic, geographic) and a consideration of consumer behavior.
• Who are they and why are they considered a competitor? Who is the competitor's target audience? What product(s) do they sell, and what are the features/benefits/pricing of their product(s)? Limit competition to one primary/direct competitor.
• Consider industry trends that may impact the success of your new product concept in the near future (12 months) and long-term (1-3 years).
• How will you ensure that the data you are relying on is reputable/valid/accurate? What process will you use to identify potential sources of information and what criteria will you use to determine if the information is relevant, accurate, and worthy of analysis?