Nike makes the Lanimus line of shoes with a Vibram cushioning for those who want to "feel the trait" its Maximus shoe incorporates Libram2 technology to deliver a plush, smooth, and stable ride. And, Meriam shoe uses a premium pigsin upper to promote a healthy gait. The strategy of appealing to different types of customers in this way is an example of market segmentation. product definition. mass customization. market specific selection. Question 2 1 pts Nokia's tablets have advanced technologies that allow a user to skip songs by waving rather than touching. This sets the tablets apart from its competitors and is part of Nokia's strategy. product segmentation usage segmentation product differentiation market expansion The monthly 585 football magazine has 50 different covers featuring a foorball player from different states of the Us. What is the basis of its market segmentation strategy? behavioral segmentation demographic segmentation psychographic segmentation geographic segmentation Question 4 Which of the following is NOT an example of a one product, multiple market segments strategy? Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots af cargo. Jon's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women. H\&A Baking Soda can be used for baking and to remove odors from bathrooms. University Basketball magazine picks different covers for essentially the same written content to appeal to different geographic markets in the United States. When D8.G, a famous apparel brand of expensive men's clothing, started losing sales to its own GOFT stores that sell moderately priced casual clothes, D\&G was dealing with the marketing phenomenon known as shrinkage. guerrilla marketing. cannibalization. amortization. Question 6 1 pts Great Pizza found that its pepperoni pizza, was too spicy for Hispanics in the East and not spicy enough for those in the West. So today, they produce a spicier pepperoni pizza in California than what is produced in the western states. Great Pizza is using segmentation. geographic behavioral demographic psychographic