Nike Marketing Strategy: Why Nike Is A Marketing Leader? Were all familiar with Nikes classic tagline of Just do it, Over the years, the brands shoes, along with famous athlete endorsements and the swoosh logo, have become more popular among consumers than ever. Is that, however, everything that Nikes doing? Is there anything more particular about their marketing strategies and tactics? The Nike branding that most of us are familiar with was not the only thing that built an empire, at least not in the beginning. What put them on the map of the most popular brands include many intelligent marketing approaches. Nikes marketing strategy How Nike distinguishes themselves from other shoe brands depends heavily on the marketing strategy. Lets see what sort of marketing strategy Nike used to achieve and maintain their status of a markets dominant player. Position products carefully Lets think about Nike for a second and tell the first word that describes shoes of this brand, you can quickly identify it, athletic shoes. The stronger the brand is, the quicker people can relate it with a differentiated characteristic or product. Nike has a clear-cut identity as a sportswear brand, which has been building for a long time with multifaceted marketing strategies. However, behind all of them, there is one element that plays a fundamental role, it is product positioning. Once you get the answer to the positioning question, even not easy, all of your marketing tactics will automatically work to affirm the qualities and gain some space in customers minds. Sell touching stories instead of amazing products Nike is the master of masters in storytelling, you cant deny. Who can inspire and encourage ordinary people to keep running and practicing to reach their health or sports goals? Nike has done that since the beginning. Because its founders were athletes, they could tell authentic stories. Employ the power of social media marketing For the fact that many customers of Nike are members of the social media network, the brand knew that it had to connect with audiences via social media channels and gain brand recognition as soon as possible. Therefore e-marketing efforts were intensified. Take a look around Nikes social media profiles, you can easily see how successful the brand has become. 138 million followers on Instagram and 8.3 million followers on Twitter (two most-followed active channels). If you go to these two pages, you will see perfectly corresponding voices as well as actions that Nike speaks and does. For a company that targets the younger generation like Nike, it is important to use social media as a vital part of their marketing strategy.

You have been appointed as the marketing manager at Nike. Please answer the questions that follow.

QUESTION ONE [25]

Perform a SWOT-summary and reflect on the implications for marketing strategy.