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Nike plans to launch a new line of eco-friendly sportswear with the following financial projections: Development Costs: $700 million Marketing Expenses: $300 million Estimated Annual

  • Nike plans to launch a new line of eco-friendly sportswear with the following financial projections:
    • Development Costs: $700 million
    • Marketing Expenses: $300 million
    • Estimated Annual Sales: $1.2 billion
    • Variable Costs: $600 million annually
    • Fixed Costs: $200 million annually
  • Requirements:
    1. Calculate the break-even point in sales dollars for the new sportswear line.
    2. Prepare an income statement for the first year.
    3. Analyze the contribution margin ratio for the new product line.
    4. Discuss the strategic importance of eco-friendly products for Nike.

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