Nike

Section 5: Mission, Objectives \& Goals State the mission or business purpose: what the organization wants to achieve, in marketoriented terms. (Example: Disney's mission could be, 'We create happiness by providing the finest in entertainment for people of all ages.) List three (3) objectives that move the organization a step closer fo achieving the mission. (Example: A Disney abjective could be, "To be the most popular theme park for intemational visitors.') Convert objectives info specific marketing goads that are easy to measure and evaluate, e.g., SMART. (Example: The company's goal is to increase market share of intemational theme park visitors by 10% within the next two years