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Nike uses ads featuring the members of a soccer team with the hope that the team's fans will see them wearing the Nike's shoes
Nike uses ads featuring the members of a soccer team with the hope that the team's fans will see them wearing the Nike's shoes and want to wear the same shoes. Nike is hoping that fans of the team view the team as a O a. reference group O b. subculture O c. lifestyle O d. status symbol O e. membership group
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
