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Nike's labor practices in sweatshops has always been in question which in some ways has deteriorated the brand image. What will be the objectives of

Nike's labor practices in sweatshops has always been in question which in some ways has deteriorated the brand image. What will be the objectives of a program/campaign with respect to Integrated Marketing Communications to address the issue of Nike's labor practices and improve its image? (Be specific; qualitative and quantitative)

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