Nikki, CEO of an aspiring multinational craft vodka company, is researching cross-country differences in demographic, cultural, and market conditions. She would not likely discover that Keurig has acquired a large coffee farm in Costa Rica. Nike produces its own line of skate shoes. Intel's silicon chips are identical across the world. Latvia makes low-cost loans to U.S. vodka distillers to stimulate competition in its market. McDonald's offers 100 percent beef-free products in its outlets in India