Nikolay, the team leader, organizes a brainstorming session to generate fresh ideas for an upcoming product launch. He emphasizes a few guidelines at the start to foster a conducive and productive environment for ideation. Throughout the session, Nikolay attentively listens to all suggestions, encouraging participants to freely express even the most out-of-the-box ideas. However, when Jake starts elaborating on Mia's idea, attempting to build upon one of her earlier suggestions, Nikolay urges him to provide something entirely new instead. Which one of the established rules of brainstorming has Nikolay violated? Question 8 options: Wild ideas are discouraged Build on ideas of others Quantity before quality No evaluation of ideas is permitted