Nikoli sells athletic shoes and is struggling to generate sales. When he meets with a marketing consultant, the consultant tells him that his customer$$s journey is undefined, which is why Nikoli is struggling to make sales. After reevaluating the first stage of the customer journey, what should Nikoli provide to customers to ensure that they move successfully through stage $2?$

Alternatives to his shoes online

Searchable information about his shoes online

A comprehensive guide on how to buy shoes online

A competitive discount for his shoes